ProductCamp Minnesota

PCamp 2013




Date: October 19, 2013
Location: University of St. Thomas, Minneapolis, MN

All The Responsibility , But No Authority – Get Over It & Lead

Tom Evans (@compellingpm)

“All the responsibility, but no authority” has become a mantra for those of us in Product Management and Product Marketing. It’s such a great phrase as it allows us to commiserate with each other about the unique challenges and frustrations of being a PM. But if we want to be taken seriously and really succeed in the PM role, we must cast aside this excuse and establish ourselves as leaders in our organizations. While it is true that we don’t have “given authority”, we must learn how to develop “earned authority”, which enables us to succeed through influence, trust and respect. In this keynote address, Tom Evans of CompellingPM will present five keys to help you earn authority and establish yourself as a Product Management/Product Marketing leader in your organization.


Tom Evans is Principal of CompellingPM as well as Senior Principal Trainer and Consultant at 280 Group and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.Tom is a contributing author to two best-selling books on product management and product marketing: The 42 Rules of Product Management and The 42 Rules of Product Marketing and blogs on the topics of startups, product management, product marketing, global marketing and innovation.Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin. Tom has achieved the designations of Certified Product Manager and Certified Product Marketing Manager from the Association of International Product Marketers and Managers (AIPMM).

Proposed Sessions

How to navigate the business world with Psychological profiling

Jeremy Swenson (@jer_swenson)

Psychological profiling in the business setting is a challenging and often taboo topic that often times only highly schooled psychologists think they are only qualified to talk about. Yet those same psychologists do not have the same perspective of FBI profilers and, personality researchers, or those who have lived in many diverse cultures for many years.The goal of my talk is to highlight how you can learn the basics of psychological profiling for your own business and personal success.

  • What can you learn from how the FBI profiles.
  • How can a person who has not lived in many diverse cultures for long periods of time make up for that, and is that a cultural perspective of its own?
  • What are the right props for successful psychological profiling in business?
  • What are some psychological scenario tests that work?
  • What communication styles should you be aware of, and how to screen for them.
  • Tips to identify insecure people or people who likely have an emotional behavioral disorder?
  • The psychology of creative, and do crazy people use creativity to hind mental illness—the bad boss scenario.
  • Getting visual clues of someone psychological profile via social media and their work space.

Jeremy Swanson is an experienced business analyst, published writer, charismatic speaker, inside sales metrics person, bank marketing compliance specialist, and technology specialist who has been awarded with top commissions (awards) and progressive roles (consulting and corporate) for his product savvy and project optimization.Experience with mortgages, loans/lines, deposit accounts, property and causality insurance, budgeting, disclosures/compliance, internet banking, web-site navigation, software release tracking and process improvement, and retail electronics.He has been a marketing blogger for the MN AMA, former Marketing Chair of the Minneapolis-St. Paul Chapter of NSHMBA.  He is currently a PMO consultant at Wells Fargo and marketing for Intel at Best Buy.

Infor’s Ming.le and Beauty Strategy

Russ Haywood, Andrew Wolling

ERP Software is ugly and outdated. Infor, the world’s third largest enterprise business software company is officiating the marriage between social and business processes, and adding beauty as a core strategic competency.Infor’s dream is to enable employees across all areas of business to communicate and collaborate; sharing information such as documents, plans, videos, in a centralized location with all activity captured and easily searchable. We think users ought to organize conversations into intuitive enterprise-wide streams; share key screens, data, and attachments; have relevant data automatically displayed based on the context of discussions; and help employees from across the enterprise work more effectively together.This presentation will explore our first steps towards this dream.
[Note: Infor purchased Lawson Software in 2011]


Russ Haywood is a Product Manager at Infor Lawson Supply Chain Management. Before joining Infor, Russ was an out-of-work philosophy major, NYC actor, and world traveler. Then he got an MBA from Hamline, and got to work making ERP software.Andrew Wolling is a Product Manager at Infor Lawson Financial Applications. Andrew received his MBA from Minnesota State University. He was previously incarnated as an operations manager, and is an avvid spear-fisherman.

Waterfall to Agile: The Tale of a Journey

Elizabeth Beck

Moving from waterfall to agile? Using agile but struggling in some process or philosophical areas? This session will describe the journey of how one company’s development and product groups worked together to make it happen. The moment the CIO declared “We are going agile!” the fun began. Besides changing processes, our journey changed people’s jobs and changed the culture. Hear what went well, what did not go well, and what we are still struggling to perfect after a one year journey. Going agile not only forced us to adopt new processes, but face down some of the challenges that were present prior to agile. I will share our journey and challenges, including why we took the path we did at each step.


Elizabeth Beck is a Director of Product at U.S. Bank Corporate Payment Systems in Freight Payments. Formerly with Syncada LLC, the company was re-sorbed back into U.S. Bank after existing as a joint venture between U.S. Bank and Visa for four years. Elizabeth has over ten years of experience in product management, and is a Certified Scrum Product Owner. Also experienced in the areas of business process re-engineering, accounting and supply chain, Elizabeth led a team of technical product managers, and a UX Design Team at Syncada. Elizabeth has a B.S. in Biology from the Ohio State University, and an MBA from the University of St. Thomas.

YOUR Roadmap: Developing a career plan

Steve Gaylor

Plan your career path, don’t let it be an accident


Steve Gaylor has been developing product management and marketing teams and growing organizations for more than 25 years. He has demonstrated success in both strategic-leadership and tactical-execution roles, while providing solutions to a broad variety of industries.Prior to joining Pragmatic Marketing, Steve’s career included positions with Texas Instruments, Harbinger, Peregrine Systems and Inovis—with his most recent role being as vice president of program deployment for PrimeRevenue

The elements of a Product Positioning Statement – a Review

Rolf Olson

In his book “Crossing the Chasm”, G. Moore describes a format for a Product Positioning Statement.  I have found this structure to be a highly useful tool for defining the product position, internal discussions and debates among Marketers & Management, and a great communication tool in presenting to the Sales force.  The elements will be reviewed, and some examples given.

Rolf Olson has held Product Management, Marketing Management and Sales Management roles in four high tech companies which produced capital equipment with hardware and software components.  Rolf earned his Ph.D. in Electrical Engineering at the University of Minnesota, and acquired his Marketing training through seminars, reading, and a lot of OJT.  He has worked with companies marketing internationally, including Europe and Asia.  He has also led a cross functional product development engineering team.

The Product Management Trap

 Chris Barron

We’ll discuss some of the common problems that product managers experience that get them stuck in a rut and some solutions.

Chris Barron is a veteran of the Product Management field and the software industry. His career spans a wide range of businesses from a three-person artificial intelligence firm to the likes of Oracle, Yahoo! and VMware – three of the largest software companies in the world. It also spans diverse technologies from Windows-based products on stacks of floppy disks to multi-platform enterprise applications to SaaS offerings running in the cloud.  Chris is also the co-founder of Huruda LLC, a firm specializing in Product Management training and consulting.

A “Game Changer” for Recognizing Innovative Ideas: A New Way to See the Role of Information

Joe Dellaria

This interactive session explores how to find the best ideas faster and get the most out of your product development resources. Group exercises and interactive discussions help attendees experience how to recognize the four types of ideas and the critical activities necessary to optimize their development into new products.

Dr. Joe Dellaria, founder and principal of Perceptive Realities, LLC, is a consultant, speaker, trainer, inventor, manager, and scientist. Joe:
– Performed or managed early phase discovery R&D in academic and industrial settings for over 30 years
– Successfully designed and implemented processes to validate innovative ideas for his clients
– Is an international speaker and author on the discovery of innovative ideas
– Is a co-inventor on 56 patents
– Authored/co-authored 30 articles in peer-reviewed journals
– Earned a B.A. and Ph.D. in chemistry
– Published articles on woodworking and fly fishing
Perceptive Realities’ tools, methods, and training help our clients optimize their product development process to find their best ideas faster.

Moving Past an Idea

Jon Wittmayer

Examining the factors that help a product manager take an idea to product launch.

Jon Wittmayer is President/Founder of inSphere, a newly launched SaaS product in the Relationship Management Space.  Jon has been a product marketer and product manager in the Software/SaaS space for the past 14 years.

Prior to starting inSphere Jon spent 10 years at Thomson Reuters where he was part of or lead the launch of many several different product extensions of the Westlaw brand on a global basis.

Product Brain, Software Brain — A Story in Quadrants

 David Quimby, Chandra Kallikuri

 This session will involve an interactive exploration of the convergence between software engineering and traditional product management. Hypothesis: Software engineering can learn from traditional product development — specifically, by adopting a product model vs. conventional project model. Hypothesis: Traditional product development can learn from software engineering — specifically, by adopting a nonlinear methodology vs. conventional linear methodology.

David Quimby is a thought leader in user-centric design, user experience, and innovation management. He has navigated a diverse path across industry, consulting, and research, and he has led product development in both large-enterprise and small-enterprise contexts. He has a BA in economics from UCLA and an MBA in organizational behavior from the University of California – Berkeley.

Chandra Kallakuri has led high-impact process transformation and product excellence initiatives in multiple functional areas including engineering, product planning, manufacturing, information technology, sales, distribution, marketing, and customer service. He is a lean practitioner and a Six Sigma black belt. He has a BE in mechanical engineering from the National Institute of Technology – Jaipur.

That’s Product Management? Then What’s That?

Jim Payne

A discussion of Product Management’s many faces.
What is Product Management? Is the term being abused or is there really that much variation? How can Product Management’s discipline, goals, and strategic mindset be used in non-traditional roles.

Jim is a computing professional with more than twenty years proven expertise in Product Management with a record of accomplishment in global software and hardware product and services marketing. Jim is currently in a non-traditional Product Management role.